1981 Commodore VIC-20 Computer Ad William Shatner Vintage Print Ephemera For Sale

This captivating vintage print advertisement from September 1, 1981, showcases the revolutionary Commodore VIC-20, hailed as "The Friendly Computer." The ad prominently features iconic actor William Shatner endorsing the full-color personal computer, emphasizing its affordability and versatility. It includes a detailed comparison chart highlighting the VIC-20's features against competitors like the Atari 400 and TRS-80 Color Computer, making it a fascinating artifact for technology enthusiasts and collectors of retro computing memorabilia.The advertisement provides extensive details on available hardware, software, recreational game cartridges like VIC Avengers and Super Slot, and programming guides, reflecting the early days of home computing. A mail-in order form from Contemporary Marketing, Inc. is visible, offering a glimpse into direct-to-consumer sales practices of the era. This piece of ephemera offers valuable historical context on the introduction of personal computers to the mainstream market and the role of celebrity endorsements in technology.

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