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1989 C4 Corvette ZR-1 Launch Press Kit w/20 Slides 8 Photos
Own a rare, launch-era ZR-1 media kit from Geneva—complete NOS slides and photos that capture the earliest “King of the Hill” story.
This is the 1989 ZR-1 Geneva Press Kit, a New Old Stock, complete media package prepared for the Geneva introduction of the ZR-1 program—before production began for the 1990 model year. These kits were created for Chevrolet Public Relations to support the international launch and were distributed to select media outlets and key insiders.
When the Geneva introduction was being readied, our team supplied Chevrolet PR with materials that were assembled into a leather “gift bag.” This kit is an unusually early and highly collectible example from that effort, preserved in mint condition and including all original paperwork.
Included in the Kit:
20 original color presentation slides
8 black-and-white 8x10 press photos
Chevrolet Public Relations letter from Ralph Kramer
Page tab and specifications still sealed
Condition & Rarity:
Slides, photos, and documentation are mint/NOS, with pieces remaining sealed exactly as issued. Complete kits like this—especially tied to Geneva and dated 1989—surface very rarely, making it a standout for ZR-1 historians and C4 collectors.
Collector’s Note:
This is a true launch-period press artifact created ahead of ZR-1 production, documenting the moment Chevrolet introduced the car that would soon earn “King of the Hill” status.
Provenance – From the Mike Yager MYGarage Museum Collection:
As I look to share my passion with fellow enthusiasts, I am offering selections from the Mike Yager MYGarage Museum collection—over 55 years of carefully curated Corvette memorabilia. These unique pieces represent not only the history of America’s sports car but also my personal journey as a lifelong Corvette enthusiast and proud Member of the National Corvette Museum Hall of Fame. This collection carries both authenticity and heritage, making each item more than just a collectible—it’s a piece of Corvette history that connects directly to the legacy of the hobby we all love.
Because Details Matter:
Early ZR-1 launch materials like this don’t just tell the story—they are the story. From the slides to the sealed PR specs, this kit preserves the real-world rollout of America’s most advanced Corvette of its era. If you collect ZR-1 history, this is one of those pieces you wait years to find.
