1949 RCA Victor 45 RPM Records Victrola Attachment Ad Ephemera For Sale

Discover a fascinating piece of music history with this vintage two-page advertisement for RCA Victor's innovative 45 RPM records and the new Victrola 45 attachment. This compelling spread captures the excitement surrounding the launch of the 45 RPM format, touting "the modern way to play records" and highlighting RCA Victor's roster of "favorites"—a gallery of many popular artists of the era. Featured artists include iconic names like Al Jolson, Perry Como, Frank Sinatra, Eddie Arnold, and many more, showcasing the breadth of talent embraced by RCA Victor.The advertisement details the benefits of the 45 RPM format, describing it as an "all-speed, one size, one 'live talent' quality" experience. It also promotes the Victrola 45 attachment, available for $2.95, designed to convert existing record players. A special offer of "6 records at no extra charge" further entices buyers into the new musical landscape. With its detailed illustrations of the Victrola attachment and a comprehensive list of nearly 50 brands producing 45 RPM records, this ephemera offers a unique glimpse into the early days of a revolutionary music technology. It's a prime collectible for enthusiasts of vintage audio, advertising history, and popular culture from the mid-20th century.

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