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Original 1924-1926 Ford Motor Company Dealer Archive
Offered is an exceptional original Ford Motor Company dealership archive consisting of an extensive working binder from the Louisville, Kentucky Branch containing approximately two years of original dealership correspondence, Weekly Letters, Sales Bulletins, original telegrams, Salesmen’s Bulletins, internal memoranda, promotional material, and related Ford dealer communications.
This archive belonged to Herdi Motor Company of Pewee Valley, Kentucky, and documents daily dealership operations during one of the most important periods in Ford history, covering the final years of the Model T era and Fordson tractor expansion.
This is an original working dealership file—not a reproduction or modern compilation.
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Contents Include
• Original Ford Motor Company Weekly Letters
• Louisville Branch Sales Bulletins
• Louisville Branch Salesmen’s Bulletins
• Original Telegrams
• Internal dealership correspondence
• Ford dealer sales campaigns
• Fordson tractor sales material
• Lincoln automobile sales information
• Dealer enrollment campaigns
• Territory reports
• Dealer performance statistics
• Sales and service reports
• Promotional bulletins
• Christmas greeting issue with color holiday artwork
• Illustrated promotional pages
• Dealer lists and zone reports
• Original handwritten management notes and motivational messages
• Original envelopes and inserts
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Dates Observed
The archive contains material dating approximately from
August 20, 1924
through
September 1926
Visible examples include:
* Weekly Letter No. 4
* Weekly Letter No. 22
* Weekly Letter No. 33
* Weekly Letter No. 38
* Weekly Letter No. 47
* Weekly Letter No. 52
* Weekly Letter No. 60
* Weekly Letter No. 66
* Weekly Letter No. 75
* Weekly Letter No. 79
* Weekly Letter No. 84
* Weekly Letter No. 95
* Weekly Letter No. 97
along with additional Sales Bulletins and Louisville Branch publications.
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Historical Content
Topics include:
* Ford automobiles
* Lincoln automobiles
* Ford trucks
* Fordson tractors
* Weekly Purchase Plan
* Dealer financing
* Kentucky State Fair promotions
* Dealer contests
* Sales campaigns
* Tractor demonstrations
* Dealer service operations
* Louisville Branch dealer organization
* Sales performance reports
* Territory management
* Advertising campaigns
* Customer prospecting
* Parts and service promotion
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Original Telegrams Included
The binder includes multiple original telegrams addressed to
Herdi Motor Company
Pewee Valley, Kentucky
from the Louisville Ford organization discussing:
* vehicle deliveries
* monthly sales goals
* dealer campaigns
* cars
* trucks
* tractors
These are original period documents with handwritten routing notations.
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Physical Description
Original cloth-covered ring binder.
Original period metal rings.
Loose inserts remain with the archive.
Many pages remain filed in chronological order.
Several pages include original handwritten notes.
Numerous pages contain original dealer reports and statistics.
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Condition
This archive is over 100 years old and was actively used by the dealership.
Condition is consistent with long-term business use.
Includes:
* heavy age toning
* edge wear
* corner wear
* chips
* tears
* brittleness
* water staining
* creases
* wrinkling
* hole wear from binder rings
* loose pages
* worn binder covers
* cracking to binder covering
* scattered soiling
Despite wear, the archive remains highly readable and retains outstanding historical research value.
Please examine all photographs carefully as they form part of the description.
Seller Notes
This archive is believed to have originated from Herdi Motor Company, Pewee Valley, Kentucky, and contains an extensive run of original Louisville Branch Ford Motor Company dealer communications dating from approximately August 1924 through September 1926. It is being offered as a complete historical archive exactly as found.
