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An attractive collection of 12 vintage advertising matchbook covers featuring restaurants, bars, and a hotel, predominantly from New York City and Brooklyn.From Park Avenue dining and Swedish smorgasbord restaurants to Brooklyn neighborhood establishments, this group captures the colorful advertising of an earlier dining era. Designs include a heraldic crest, restaurant illustrations, an aviation theme, and a café advertising jumbo milkshakes for just 10 cents!Included in this lot:• Hotel 70 Park Avenue — New York; yellow cover advertising its air-conditioned bar, lounge, and dining room.• Louis Sherry — 300 Park Avenue, New York; dark blue cover with a decorative crest.• Old Timers Bar and Grill — 7 East 40th Street, New York; illustrated cover advertising dinner, wines, liquors, and catering. Interior features John Haig Scotch whisky advertising.• Hines Airline Bar and Restaurant — Park Avenue and 42nd Street, New York; aviation-themed design with a restaurant illustration.• Gherry’s — 174 Montague Street, near Borough Hall, Brooklyn; “A Restaurant of Distinction.”• Billingsley’s Madeira House Restaurant — 94 Park Avenue at 40th Street, New York; illustrated restaurant exterior and advertising for lunch, dinner, and cocktails.• Kingsholm — Swedish restaurant advertising hors d’oeuvres, smorgasbord, luncheon, and dinner.• Leroy Restaurant & Chop House, Inc. — New York; lists two Lexington Avenue locations, at 738 and 1271.• Castleholm Swedish Restaurant — 344 West 57th Street, New York; blue-and-yellow design with “Famous Smorgasbord” printed inside.• The Gateway Restaurants / The Union News Company — railroad-station dining advertising. The interior specifically promotes the Grand Central Terminal Restaurant and Oyster Bar in New York.• Joe’s Restaurant — 330 Fulton Street, Brooklyn; illustrated dining-room scene.• Russellville café — brown cover with decorative rope-style lettering, coffee illustration, and 10-cent milkshake advertising. The state and exact café name have not been verified.PLEASE NOTE:
This is a predominantly New York-related collection, not an exclusively New York lot. The Russellville café cover is included as pictured.AGE:
Believed to date approximately from the 1930s–1950s. Exact production dates are unknown.CONDITION:
Vintage, previously collected condition. Covers have been emptied and flattened. Wear varies and includes folds, creases, discoloration, staining, edge wear, small tears, and areas of paper or surface loss. Some striker strips are missing, incomplete, or worn. Some interiors have handwritten markings. The Louis Sherry and Gateway covers have noticeable surface loss, and Gateway has a small hole/tear near its lower edge.These are empty matchbook covers only. NO MATCHES INCLUDED.You will receive the exact 12 covers shown. Multiple photographs show different sides and views of the same 12 items.A colorful addition to a matchcover collection, vintage restaurant display, or collection of New York and Brooklyn advertising ephemera.Please examine all photographs closely for individual condition and printed details.
