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# Rare Vintage 1945 Borden's "Elsie's Things to Do Book"
### Authentic WWII-Era American Dairy Advertising Memorabilia
Up for sale is a wonderful, highly collectible piece of vintage corporate Americana: **Elsie's Things to Do Book**, published by The Borden Company in May 1945 (Crisp "5-45" litho date stamp present on the lower back rim). This children's promotional activity booklet features gorgeous mid-century color illustrations of Borden's famous mascot, Elsie the Cow.
The back cover beautifully showcases Borden's legendary historical advertising slogan: *"If it's Borden's, it's got to be good! Borden's Milk... Ice Cream."*
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### 🔍 CONDITION REPORT - PLEASE NOTE:
* **Binding & Pages:** **Please note that the front interior pages are NOT intact and have become loose/detached from the spine staples.** The interior pages show typical age-toning but are present.
* **Front & Back Covers:** Shows authentic vintage character from decades of storage. Features expected light edge wear, paper tanning, soft corner creases, and vintage moisture staining on the back upper-left quadrant. There is a small, clean 1-inch paper separation on the right edge of the back cover as pictured. The last two pages have been penciled in .
*Because the front pages are loose, this booklet is being sold AS-IS as a fantastic piece for framing individual pages, scrapbooking, or filling out an archive. Please review all photos carefully before purchasing.*
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### 🚚 SHIPPING & HANDLING:
Ships quickly and with the utmost protection. The booklet and its loose pages will be securely packed completely flat between thick layers of rigid cardboard inside a protective mailer to guarantee it arrives safely without any further creasing.
**Thank you for looking! Please feel free to send a message if you have any questions.**
