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Fantastic vintage Seagram’s Seven Crown illuminated advertising sign featuring a dramatic downhill skier in a colorful mountain scene.
The sign has a great retro ski-lodge look, with the classic Seagram’s Seven Crown logo prominently displayed on the right side.
This style fits Seagram’s ski-themed illuminated advertising from the 1970s, when the brand used similar skiing and lodge imagery in bar displays. A documented Seagram’s Seven Crown skier light from this period is also identified as a 1970s piece.
The sign measures approximately 20.5" wide × 14" tall.
It is working and lights nicely, with the aged plastic giving the sign a warm amber glow when illuminated.
Condition
Overall, this is a clean and attractive vintage sign with expected age-related wear.
The plastic housing has yellowing/discoloration from age, which is noticeable when the sign is unlit and gives it a warmer appearance when illuminated.
The ski-scene graphic has some scratching, surface wear, and areas of peeling, particularly along the upper and left portions of the image, as shown in the close-up photos.
There is additional minor surface wear consistent with age and previous display.
Despite the cosmetic wear, the sign still presents very well, especially when illuminated, and the colorful ski scene has excellent vintage character.
Please review all photos closely for the exact cosmetic condition.
Approximate size: 20.5" wide × 14" tall
A really cool and hard-to-find piece of Seagram’s Seven Crown advertising, with great crossover appeal for a ski lodge, mountain cabin, bar, or vintage winter-sports collection.
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